The goals for selling your home are simple: get the best price as quickly and conveniently as possible. You want an agent who can help make that happen with a smart and comprehensive marketing plan. Keep in mind that the best first step in a good marketing strategy is to price it well, so depend on your agent to provide guidance with thorough research on comparable home sales in your area as well as the amount of inventory currently for sale.
After putting a lock box on your home and a sign in the yard, your agent will register your property with the Multiple Listing Service database making it available to thousands of agents locally and across the country. Over 90 percent of all buyers begin their search on-line, so your agent will feature your home on their website, their agency’s site and multiple third party listing service sites. Facebook, YouTube and Craig’s List ads are becoming very common, All of these will include a description of the property and its amenities, quality photos and possibly a video home tour as well. Print advertising can include local newspapers and magazines and postcards or flyers to target markets.
Many agents also prepare a home book detailing the features of your property, schools you are zoned for, neighborhood and community amenities, Homeowners Association information, financing incentives — in short everything a buyer might want to know about this purchase. There will also be an accompanying brochure available inside the home and possibly on a brochure box in the yard, too. All of these will be designed to make the best possible impression to make your home stand out in the buyer’s mind.
Your agent will brief the agents in his/her office about your home and set a time for them to tour it. They can host a broker event for other offices as well. They can hold periodical open houses to bring in interested buyers and to talk to neighbors who might stop by about people they know who are looking to move. A good agent looks for leads everywhere.