You are putting your home on the market. You want to realize the largest possible profit and one question to answer is whether to sell it yourself or use a real estate agent. Selling can be very demanding: getting the house ready, keeping it clean, dealing with offers and going to closing. All of this can be stressful and you will very likely want an experienced, professional agent who can work with you to get the sale done in a timely fashion.
Your agent’s expertise, marketing skills, networking capabilities and support during negotiations are extremely valuable and a smart expense for you to undertake. Your agent will help your price your home and make it stand out the market. Along with a huge referral network, they also have many effective ways to market your home. They will employ all or many of the following choices:
- Photos: Buyers are more likely to visit a home on-line and in person if they can see multiple photos of the listing that highlight your home’s features.
- Designated Website: Your agent can produce a customized website for your home. This effective marketing tool visually showcases your home, along with details about the property and its surrounding neighborhood.
- Virtual Tours: A video tour gives potential buyers an on-line walk around your home, inside and out. A great way to build buyer interest, a virtual tour can be placed on your designated website or elsewhere on the web.
- Home Search Websites: Working with an agent gives your home an MLS designation which puts it in front thousands of viewers. Over 75 percent of buyers start their home search online and it’s important for your home to have the full exposure from the MLS. Your agent might also show your home on Facebook, Craigslist and newspaper websites.
Your agent will also use yard signs and other techniques to attract qualified buyers to your home.
Yes, you may save some money if you don’t have to pay an agent’s commission. However, without the agent’s considerable resources, getting your home marketed falls solely on you. You pay all the advertising fees and you have to evaluate constantly if they are sufficient to bring potential buyers to your home. Further, you are out that money whether or not your home sells. A good agent should be able to sell your home faster, and for a better price, as well as speed up negotiations, inspections and closing time.